How to Use Activity Map to Track Visitors’ Journeys

ActivityMap, also known as Click Map, is a great tool to understand how your visitors interact with your site. It has a dedicated user interface and a variety of different dimensions to help you track your site visitors’ journeys.

How it Works

When you first enable Activity Map across your site, you will be prompted to assign the browser plugin access to users or groups. This can be done through the Adobe Experience Cloud user administration console (see screenshot below).

Once you’ve completed this step, you’ll be able to confirm that the link tracking data is passing from Activity Map across your website. You can do this by checking the analytics variables of your web pages using a tool such as the Adobe Experience Cloud Debugger browser extension for Google Chrome.

The Analytics Variables window will display the analytics variables from Adobe Analytics network requests that are fired off when users navigate across your website. This is a good way to check that the link tracking data is being passed by Activity Map and to identify any issues.

Adding an ActivityMap Dimension to Your Analytics Workspace

Once the link tracking data has been enabled and deployed, you will be able to see this information in your Adobe Analytics Analysis Workspace. This is a handy place to view and create reports for a range of Activity Map dimensions, including page views, page load times, and more.

Convert an Activity Map to a Mind Map or Concept Map

To convert an Activity Map Things to do in Toronto into a mind map, use the Shape library to select the appropriate shape for your diagram. Then, you can add your own text to the map and share with others through a secure document embed link.

Your mind map or concept map can be exported as PNGs, SVGs or JPEGs for publishing or embedding in documents, presentations and more. You can also share the Visual Workspace with your team so they can collaborate on this map in real time.

How it Works

When you enable Activity Map, the Adobe Analytics server sends a list of analytics variables to your website’s browser when a visitor navigates from one page to another. These include the URL, date, and time of a visit to the page, as well as context data such as the device they’re using or the version of web browser that they are using.

These analytics variables are then matched against the link tracking data for each page visit to that particular webpage. You’ll then be able to use this information to create reports in Adobe Analytics.

How it Works

When a visitor downloads an article from a Digital Commons collection or SelectedWorks profile connected to your repository, a highlighted pin drops on the Readership Activity Map. This location pin highlights the impact of repository scholarship as works are downloaded around the world. The map can be enabled on the repository homepage or on a specific collection to demonstrate the impact of your work. Alternatively, you can enable an embeddable map to showcase the impact of your work on an external site such as a departmental or research center website.